Is The Internet A Good Thing ?

Desensitising

despite the use parent blockers for children a lot can still be accessed via the internet,
an idea for sensorship of the internet was introduced lately but too many industries and websites would be damaged by it.
facebook decided to leave 'mexican beheading' video's on their site that where able to view whenever they wanted, a lot of people would not have been phased by this since desesitisation has been made up by the internet and other forms of new and digital media

Social Networking

A typical profile may consist of personal information and photographs
Twitter, facebook, my space, linked in, tumblr
you can find out almost everything about anyone from email accounts, birthday's, phone numbers, height, family, adress......... empowering predators

Cyber Bullying

all forms of cyber bullying are easy using the internet, it is possible to comment on video's pictures, status's and all personal content that someone may put online. it is also possible to use for blackmail because all of this content is saveable or downloadable.
the internet can also be used for peer preassure which can make people do really dumb things.

Piracy / Free Downloads

the easiest way to acquire pirated films and other content is through the internet, torrents, movie hosting websites and what not are easily accessable.

Addiction

PEOPLE GET ADDICTED TO THE INTERNET. RUNNN

Over sexualisation in music videos

The over sexualisation of women in music video’s has been going on for a long time, in ways since music video’s first started being made, one of the latest examples of this could be music video’s such as Rihanna – Stay, in which she spends the entire video in a slightly murky bath without any clothes on. Because music video’s like these are shown on music channels quite a lot they are made visible to young children which in a way de sensitises them to the likes of naked women, although they may not see much rudeness in the video some women (especially from the 19^th century) would be highly offended as the imagery does not leave much to the imagination. 

More early examples of this over sexualisation in music videos could be ‘Sir Mix A lot- Baby Got Back’ which mainly consists of women “packing much back” and “juicy doubles” although this song could have had a positive effect by attempting to make men more attracted to more curvy women which must be an existing debate because media publications usually show mostly skinny women which supposedly is a reason for why men think women should be very thin. as it says in the video "cosmo thinks you're fat, but i ain't down with that".

although it still has effects that may desensitise young people to certain things, as shown by these inspirationally beautiful lyrics.

I like big butts an' I cannot lie.

You otha brothas can't deny.

That when a girl walks in wit' a itty bitty waist an'

A round thing in yo' face. You get SPRUNG.

Wanna pull up tough, cuz you notice that butt was STUFFED.

Deep in the jeans she's wearin'.

I'm hooked an' I can't stop starin'.

Oh baby, I wanna get wit' ya,

An' take yo' picta.

lovely.

an example where a song that did well in the charts but was not shown on daytime tv because it was so over sexualised was Rihanna S&M that was not on daytime music channels because of the content shown in the music video and lyrics The song peaked at number one in Australia, Canada and Poland, and reached the top five in France, Germany, Ireland, Spain and the United Kingdom. but even though it did well as a song they could not show it before the watershed although the 2 other songs where 

audience

dont tell the bride

17 - 30.... ish audience ?
can be funny, more entertaining then informational
audience can relate to it
forces the audience to not like the groom
editing and language attracts a younger audience 'act like children'


sopersize vs superskinny

slightly older audience (more educational)
relatable for fat and skinny people (shows both ends of the scale)
shows professionsal dieticians
tries to 'shock' the audience by showing things and stuff


narrative

introduce a perspn with a problem
> voice over narrator (soft and mumsy, white middle class
> narrator asks questions and leaves them open for the audience
> introduced via a full body shot of someone overweight/ underweight to emphasise their problem and hilight the differance later in the narrative
> background and lighting to create impact.
> clips shown of later in the programme - enigma code 'we want to know whats going to happen'
> expert talking to the camera man, feels more relaxed/ informal to not be speeking directly to us
> recognisable music changes throughout the programme

1. Compare how two of the products from your case study represent the HERO. Time yoruself for 20 minutes to answer this.

The Avengers

in this film there are a large number op characters that are represented as 'heroes' such as Iron Man, Captain America, Hulk, Thor, Black Widow, Nick Fury, Hawk.... the storyline of the film is basically a group of heroes called the Avengers Initiative put together to save the earth, the people are represented as heroes due to their outfits and tallents, 'marvel' heroes are all people thart have became heroes due to inventing a suit of armour/ exoskeleton or accidents caused by gamma radiation as in hulk's case, this shows heroes as people wo save the world because they can and not because they have to

James Bond; SKYFALL

of corse the person represented as a hero in james bond SKYFALL is james bond, a spy working for the british agency MI6, he in essance saves britain or the world in all the james bond films usually by stopping russians or other villains and stopping potential threats for ww3, he is shown as a hero because even when he is supposed to be dead and is living on an island he returns to england when things start going wrong although he has no obligation to, he is also represented as a well groomed british man or as his original cover was supposed to be a playboy millionare

2. Pick one advert from the TV and analyse how brand values are communicated to the audience.

this advert shows the brand values as putting alot of effort into making a good quality drink, it shows their committment to making sure the drink is totally clean with the simplistic method of just showing the worlds oceans being cleaned, the cgi in the advert is actually really good and effective, it can draw the attention of a wide audience of people partly because of amazing use of cgi, the aeroplanes and helecopters coming out of the ocean i find partictularly interesting, also the view of clean ocens and nice places are nice to look at, i think everyone likes this advert despite the brand it's self not being the most loved, and the timing of the advert worked with as i remember a few problems where vodka brands had been found out to be dangerous and could cause some blindness in people so the advert would have made the higher cost seem worth it.

Homework that i did

three products that demonstrate the impact that new and digital media has had on the film industry


1

advances in the technology used in consumer TV's such as blue ray and 3d



films have to be filmed in higher quality else HD tv's would be pointless although the camera's used to film tv where better quality then it was shown on old tv's because of the low resolution screens

also 3d being made domestic means more programmes and dvd's have to be released in 3d to make the tv worth having

and because of blue ray being released the camera's used had to up quality even more


2

because of home cinema systems and film streaming websites like netflix there is less point in going to the cinema to watch a film because the 'cinema experience' can be replicated in your own home and allot of inconveniences are abolished, like not being able to pause if yon need the toilet and the person with a cold sat behind you.

and because of 'smart tv's' it's easier to sync your tv with netflix or itunes


3

3d has to be shot a certain way, it has never looked as good as it does now because the lenses on the cameras are too big to put close enough together, so a mirroring system has to be used explained in the video below

these are the cameras used


http://www.red.com/products/epic

48 of them where used just for the 3d scenes in 'the hobbit', the main body shown in the image below without any lenses, microphone..... would cost around £16000 each

this is because of their ability to film in 5K which is more than 4 times bigger then 1080p at 48fps which is an amazing resolution aswell as it's low weight and small size making them very versatile

I DID HOMEWORK

How are Gypsies represented in this scene?

the moist mise en scene used during the opening of the scene to show the slightly camp gipsy camp site from tommy and gorgeous georges point of view represents the gypsies as being messy dirty people, it shows a dull area where caravans and vehicles are stood, the large mitsubishi car and vans that seem to be owned by the gypsies look stolen as they where not very old cars when the film was made in 2000, the child skidding his bike upto the car door shows that they dont care about other peoples posessions as the car could easily of been hit and streight away the gypsie childs voice which is fast and hard to understand shows them as being uneducated, this is followed by his use of the term 'who are you to conform', which i dont know what he meant by that, probably a way of distracting who theyre talking to by confusing them, they also represent the gypsies as money grabbing when he tries to demand £5 for taking tommy to mickey as the other children huddle closely arround the car.

you then see mickey's face pop up from behind the car, he is wearing a leather hat, a big coat and has a few days of stubble, this can be a common representation for the gypsies at the time although it can be percieved as a slightly farmer look, a practical type of clothing that can be gotten dirty without much care although the hat would have been differant, you then find out when he does up his belt that de was actually squalling behind the car and using it as a toilet, this represents them as dirty people, he also seems quite hyper active with his movements and acting like a child, this makes him come off as a week childish person which makes gorgeous george not see him as a threat which is contradicted heavily in the following scene

his mother then comes out of the caravan to greet them, she is quick to tell them that there is no murdering or stealing done by the gypsies although that most likely is not the case, she is actually represented as a nice caring person and is shown asif she spends most of her time in the caravan and looking after the children as she seems to be one of the only females on the camp site so it may represent the gypsy women as being quite naieve of the actions of the male gypsies, also her use of 'don't be silly mickey, offer the man a propper drink" after mickey offers gorgeous a cup of tea implying she was offering him something alcohol based, this represents the gypsies as dirty, uneducated, money grabbing, rowdy acloholics in summary

Do you believe that the Media creates unfair representations of certain minority groups?

films such as snatch and tv programmes such as 'my big fat gypsy wedding' represent the gypsie races harshly but by most peoples recognition of gypsies it's actually quite fare, these films an programmes perfectly represent them although the women are represented as being alot less rowdy then the men and having much better morrals then the men although it represents both males and females as being highly religious as mickey always wears a cross around his kneck even when he is fighting and an my big fat gypsie wedding all of them have conventional church weddings and they seem to regularly go to church as respectful people

other subcultures are represented by the media in a fair light too, goths and gay people as by my reakoning it seems to represent them about right in tv programmes such as skins and towie, however it does give allot of stick to foreigners and polish people, although the representations are right for some or maby most of them there is a good side to them.

Advances in the way people see new films such as the sudden appearance of blue ray and 3d to the cinema and even in the home now pose a challenge towards traditional media institutions such as Disney and warner brothers, these film making institutions now have to conform to the modern way films are made to stay in business, as well as upping their equipment to film in higher definition and blue ray they also have to get equipment and editors to make the clips work in 3D they also have to make films that attract different or a wider array of audiences, this is probably why Disney and warner brothers who would usually make children’s films, especially Disney in this case had to make films such as pirates of the Caribbean and wet potter, these films are rated as un suitable for young children as you could see by watching them usually by their sometimes quite scary nature especially with characters such as Voldemort and the wear wolf in wet potter and the living cursed pirate skeletons in the original pirates of the Caribbean, some institutions have obviously tried to modernise the storylines of existing series of films but have found that they’re making a step in the wrong direction, this works well with the James bond films as some key codes of the films where dropped such as Q and money penny in ‘casino royale’ and ‘quantum of solace’, these changes must have upset the massive existing audience of the series somewhat that they bought these codes back in the latest James bond film ‘skyfall’.