Is The Internet A Good Thing ?

Desensitising

despite the use parent blockers for children a lot can still be accessed via the internet,
an idea for sensorship of the internet was introduced lately but too many industries and websites would be damaged by it.
facebook decided to leave 'mexican beheading' video's on their site that where able to view whenever they wanted, a lot of people would not have been phased by this since desesitisation has been made up by the internet and other forms of new and digital media

Social Networking

A typical profile may consist of personal information and photographs
Twitter, facebook, my space, linked in, tumblr
you can find out almost everything about anyone from email accounts, birthday's, phone numbers, height, family, adress......... empowering predators

Cyber Bullying

all forms of cyber bullying are easy using the internet, it is possible to comment on video's pictures, status's and all personal content that someone may put online. it is also possible to use for blackmail because all of this content is saveable or downloadable.
the internet can also be used for peer preassure which can make people do really dumb things.

Piracy / Free Downloads

the easiest way to acquire pirated films and other content is through the internet, torrents, movie hosting websites and what not are easily accessable.

Addiction

PEOPLE GET ADDICTED TO THE INTERNET. RUNNN

Over sexualisation in music videos

The over sexualisation of women in music video’s has been going on for a long time, in ways since music video’s first started being made, one of the latest examples of this could be music video’s such as Rihanna – Stay, in which she spends the entire video in a slightly murky bath without any clothes on. Because music video’s like these are shown on music channels quite a lot they are made visible to young children which in a way de sensitises them to the likes of naked women, although they may not see much rudeness in the video some women (especially from the 19^th century) would be highly offended as the imagery does not leave much to the imagination. 

More early examples of this over sexualisation in music videos could be ‘Sir Mix A lot- Baby Got Back’ which mainly consists of women “packing much back” and “juicy doubles” although this song could have had a positive effect by attempting to make men more attracted to more curvy women which must be an existing debate because media publications usually show mostly skinny women which supposedly is a reason for why men think women should be very thin. as it says in the video "cosmo thinks you're fat, but i ain't down with that".

although it still has effects that may desensitise young people to certain things, as shown by these inspirationally beautiful lyrics.

I like big butts an' I cannot lie.

You otha brothas can't deny.

That when a girl walks in wit' a itty bitty waist an'

A round thing in yo' face. You get SPRUNG.

Wanna pull up tough, cuz you notice that butt was STUFFED.

Deep in the jeans she's wearin'.

I'm hooked an' I can't stop starin'.

Oh baby, I wanna get wit' ya,

An' take yo' picta.

lovely.

an example where a song that did well in the charts but was not shown on daytime tv because it was so over sexualised was Rihanna S&M that was not on daytime music channels because of the content shown in the music video and lyrics The song peaked at number one in Australia, Canada and Poland, and reached the top five in France, Germany, Ireland, Spain and the United Kingdom. but even though it did well as a song they could not show it before the watershed although the 2 other songs where 

audience

dont tell the bride

17 - 30.... ish audience ?
can be funny, more entertaining then informational
audience can relate to it
forces the audience to not like the groom
editing and language attracts a younger audience 'act like children'


sopersize vs superskinny

slightly older audience (more educational)
relatable for fat and skinny people (shows both ends of the scale)
shows professionsal dieticians
tries to 'shock' the audience by showing things and stuff


narrative

introduce a perspn with a problem
> voice over narrator (soft and mumsy, white middle class
> narrator asks questions and leaves them open for the audience
> introduced via a full body shot of someone overweight/ underweight to emphasise their problem and hilight the differance later in the narrative
> background and lighting to create impact.
> clips shown of later in the programme - enigma code 'we want to know whats going to happen'
> expert talking to the camera man, feels more relaxed/ informal to not be speeking directly to us
> recognisable music changes throughout the programme

1. Compare how two of the products from your case study represent the HERO. Time yoruself for 20 minutes to answer this.

The Avengers

in this film there are a large number op characters that are represented as 'heroes' such as Iron Man, Captain America, Hulk, Thor, Black Widow, Nick Fury, Hawk.... the storyline of the film is basically a group of heroes called the Avengers Initiative put together to save the earth, the people are represented as heroes due to their outfits and tallents, 'marvel' heroes are all people thart have became heroes due to inventing a suit of armour/ exoskeleton or accidents caused by gamma radiation as in hulk's case, this shows heroes as people wo save the world because they can and not because they have to

James Bond; SKYFALL

of corse the person represented as a hero in james bond SKYFALL is james bond, a spy working for the british agency MI6, he in essance saves britain or the world in all the james bond films usually by stopping russians or other villains and stopping potential threats for ww3, he is shown as a hero because even when he is supposed to be dead and is living on an island he returns to england when things start going wrong although he has no obligation to, he is also represented as a well groomed british man or as his original cover was supposed to be a playboy millionare

2. Pick one advert from the TV and analyse how brand values are communicated to the audience.

this advert shows the brand values as putting alot of effort into making a good quality drink, it shows their committment to making sure the drink is totally clean with the simplistic method of just showing the worlds oceans being cleaned, the cgi in the advert is actually really good and effective, it can draw the attention of a wide audience of people partly because of amazing use of cgi, the aeroplanes and helecopters coming out of the ocean i find partictularly interesting, also the view of clean ocens and nice places are nice to look at, i think everyone likes this advert despite the brand it's self not being the most loved, and the timing of the advert worked with as i remember a few problems where vodka brands had been found out to be dangerous and could cause some blindness in people so the advert would have made the higher cost seem worth it.