Thursday 17 January 2013

1. Compare how two of the products from your case study represent the HERO. Time yoruself for 20 minutes to answer this.

The Avengers

in this film there are a large number op characters that are represented as 'heroes' such as Iron Man, Captain America, Hulk, Thor, Black Widow, Nick Fury, Hawk.... the storyline of the film is basically a group of heroes called the Avengers Initiative put together to save the earth, the people are represented as heroes due to their outfits and tallents, 'marvel' heroes are all people thart have became heroes due to inventing a suit of armour/ exoskeleton or accidents caused by gamma radiation as in hulk's case, this shows heroes as people wo save the world because they can and not because they have to

James Bond; SKYFALL

of corse the person represented as a hero in james bond SKYFALL is james bond, a spy working for the british agency MI6, he in essance saves britain or the world in all the james bond films usually by stopping russians or other villains and stopping potential threats for ww3, he is shown as a hero because even when he is supposed to be dead and is living on an island he returns to england when things start going wrong although he has no obligation to, he is also represented as a well groomed british man or as his original cover was supposed to be a playboy millionare

2. Pick one advert from the TV and analyse how brand values are communicated to the audience.



this advert shows the brand values as putting alot of effort into making a good quality drink, it shows their committment to making sure the drink is totally clean with the simplistic method of just showing the worlds oceans being cleaned, the cgi in the advert is actually really good and effective, it can draw the attention of a wide audience of people partly because of amazing use of cgi, the aeroplanes and helecopters coming out of the ocean i find partictularly interesting, also the view of clean ocens and nice places are nice to look at, i think everyone likes this advert despite the brand it's self not being the most loved, and the timing of the advert worked with as i remember a few problems where vodka brands had been found out to be dangerous and could cause some blindness in people so the advert would have made the higher cost seem worth it.