Wednesday 19 December 2012

Homework that i did

three products that demonstrate the impact that new and digital media has had on the film industry


1

advances in the technology used in consumer TV's such as blue ray and 3d



films have to be filmed in higher quality else HD tv's would be pointless although the camera's used to film tv where better quality then it was shown on old tv's because of the low resolution screens

also 3d being made domestic means more programmes and dvd's have to be released in 3d to make the tv worth having

and because of blue ray being released the camera's used had to up quality even more


2

because of home cinema systems and film streaming websites like netflix there is less point in going to the cinema to watch a film because the 'cinema experience' can be replicated in your own home and allot of inconveniences are abolished, like not being able to pause if yon need the toilet and the person with a cold sat behind you.

and because of 'smart tv's' it's easier to sync your tv with netflix or itunes


3

3d has to be shot a certain way, it has never looked as good as it does now because the lenses on the cameras are too big to put close enough together, so a mirroring system has to be used explained in the video below



these are the cameras used


http://www.red.com/products/epic

48 of them where used just for the 3d scenes in 'the hobbit', the main body shown in the image below without any lenses, microphone..... would cost around £16000 each

this is because of their ability to film in 5K which is more than 4 times bigger then 1080p at 48fps which is an amazing resolution aswell as it's low weight and small size making them very versatile

RED Epic-X (Brain Only)

Thursday 13 December 2012

I DID HOMEWORK

How are Gypsies represented in this scene?

the moist mise en scene used during the opening of the scene to show the slightly camp gipsy camp site from tommy and gorgeous georges point of view represents the gypsies as being messy dirty people, it shows a dull area where caravans and vehicles are stood, the large mitsubishi car and vans that seem to be owned by the gypsies look stolen as they where not very old cars when the film was made in 2000, the child skidding his bike upto the car door shows that they dont care about other peoples posessions as the car could easily of been hit and streight away the gypsie childs voice which is fast and hard to understand shows them as being uneducated, this is followed by his use of the term 'who are you to conform', which i dont know what he meant by that, probably a way of distracting who theyre talking to by confusing them, they also represent the gypsies as money grabbing when he tries to demand £5 for taking tommy to mickey as the other children huddle closely arround the car.

you then see mickey's face pop up from behind the car, he is wearing a leather hat, a big coat and has a few days of stubble, this can be a common representation for the gypsies at the time although it can be percieved as a slightly farmer look, a practical type of clothing that can be gotten dirty without much care although the hat would have been differant, you then find out when he does up his belt that de was actually squalling behind the car and using it as a toilet, this represents them as dirty people, he also seems quite hyper active with his movements and acting like a child, this makes him come off as a week childish person which makes gorgeous george not see him as a threat which is contradicted heavily in the following scene

his mother then comes out of the caravan to greet them, she is quick to tell them that there is no murdering or stealing done by the gypsies although that most likely is not the case, she is actually represented as a nice caring person and is shown asif she spends most of her time in the caravan and looking after the children as she seems to be one of the only females on the camp site so it may represent the gypsy women as being quite naieve of the actions of the male gypsies, also her use of 'don't be silly mickey, offer the man a propper drink" after mickey offers gorgeous a cup of tea implying she was offering him something alcohol based, this represents the gypsies as dirty, uneducated, money grabbing, rowdy acloholics in summary

Do you believe that the Media creates unfair representations of certain minority groups?

films such as snatch and tv programmes such as 'my big fat gypsy wedding' represent the gypsie races harshly but by most peoples recognition of gypsies it's actually quite fare, these films an programmes perfectly represent them although the women are represented as being alot less rowdy then the men and having much better morrals then the men although it represents both males and females as being highly religious as mickey always wears a cross around his kneck even when he is fighting and an my big fat gypsie wedding all of them have conventional church weddings and they seem to regularly go to church as respectful people

other subcultures are represented by the media in a fair light too, goths and gay people as by my reakoning it seems to represent them about right in tv programmes such as skins and towie, however it does give allot of stick to foreigners and polish people, although the representations are right for some or maby most of them there is a good side to them.

Thursday 6 December 2012

Advances in the way people see new films such as the sudden appearance of blue ray and 3d to the cinema and even in the home now pose a challenge towards traditional media institutions such as Disney and warner brothers, these film making institutions now have to conform to the modern way films are made to stay in business, as well as upping their equipment to film in higher definition and blue ray they also have to get equipment and editors to make the clips work in 3D they also have to make films that attract different or a wider array of audiences, this is probably why Disney and warner brothers who would usually make children’s films, especially Disney in this case had to make films such as pirates of the Caribbean and wet potter, these films are rated as un suitable for young children as you could see by watching them usually by their sometimes quite scary nature especially with characters such as Voldemort and the wear wolf in wet potter and the living cursed pirate skeletons in the original pirates of the Caribbean, some institutions have obviously tried to modernise the storylines of existing series of films but have found that they’re making a step in the wrong direction, this works well with the James bond films as some key codes of the films where dropped such as Q and money penny in ‘casino royale’ and ‘quantum of solace’, these changes must have upset the massive existing audience of the series somewhat that they bought these codes back in the latest James bond film ‘skyfall’.
blue ray/ 3d
disnep made pirates of the carribean ?
james bond ditching older story lines then getting them back
high defenition
old films where more for older and younger people now there is more of a midpoint
humor has changed, british slapstick to brash rudeness, idiocy to stupidity
effects are more complicated, everything is bigger
sound effects are louder, like punches
change in sound effects to create atmosphere clunky old sound effects to heavy breathing and wind sounds
more complicated plots and storylines to keep people interested in buying the dvd after it's been seen in the cinema
more use of macro and artistic shots in films showing city scapes and small fast shots to change atmosphere between scenes... like in ?... no country for old men, horror movies
New and digital media erodes the dividing line between reporters and reported, between active producers and passive audiences: people are enabled to speak for themselves.

Have such developments made the media more democratic, with more equal participation by more people?


although the main way news is broadcasted to people is usually from larger institutions made up of propper reporters and news channels such as bbc news which is on tv every few hours allot of news is found out directly from people posting videos on youtube and information being posted and retweeted on twitter which can have a less biased view on the news then most news channels depending on the person who made the video or posted it on twitter, this means that information can be seen from all sides of the story from people in differant countries and seperate origins, therefore we do get a more democratic view on the media

but this can vary between differant age groups, older people will probably only watch the news broadcasted on tv, listen to the radio and read news papers that are probably from the same institution while younger people can be on twitter, facebook, they may watch the news on tv so they will get the wider more democratic view of the media and probably learn the differances between the way news is delivered by bigger institutions subliminally.

i think that the problem with more people participating in delivering digital media to other people is that allot of important information can be missed that larger institutions will not miss such as lead up's to events and the reasoning behind what has been done

Thursday 29 November 2012

do you believe media institutions should be allowed to gain information through any means possible in order to create news

i think that there are ways in which it iss ok to create news by using websites such as twitter where the person has posted information in a way that is possible for everyone to see is like they are giving their concent

phone hacking is .... bad

so is hacking email accounts

hacking medical records is also unacceptable

it shouldnt be possible to acquier news through bribery although it would be hard to put a law on however the workers for the news shoule be banned from offering to bribe people

hair dressers should be unable to share information to the press, everyone talks to their hair dresser

post and courier services should be more private

there shouldnt be a facebook section that has address and phone number are attatched

social networking sites should not be able to share information as in tweets shoulnt be posted to facebook
Identify how media products from your case study make links with other media platforms.
What are the reasons for these links?
  1. Twitter and facebook pages that allow them to target audiences and engage opinions and communicate with fans. Beneficial for institution and audince. (EXAMPLE)
facebook and twitter are used by literally everyone, it is hard to not get the attention to all types of people or audiences if you advertise a film on twitter or facebook, but it can also be used to raise a 'hype' about a film, direct enthusiasts like the existing fans of james bond films prior to the release of the latest james bond 'skyfall' could have been following the movie's twitter or facebook page, this could be quite a few million followers or likes on a page, once a page accomplishes that many hits it will be shown in a form of 'reccomended' lists and will also be shown as an official page on television adverts and will have a hashtag such as '#Skyfall' or the name of the twitter or facebook page its self, then anyone who sees the billboards, adverts and sometimes hears it mentioned on the radio, as bbc radio 1 is especially into using twitter as a way of engaging with listners. people will search them and usually follow the twitter page even if just to see when the film will be released     


  1. Fan made Twitter pages about characters (EXAMPLE)
most films with characters that will be remembered and are easily identifiable for certain reasons such as voice, quotes or just standing out as the funny on ein a film will have an unofficial twitter or facebook page that has been created by a fan, these can get a supprising ammount of followers such as the  https://twitter.com/WolfpackAlan page which is dedicated to the character 'Alan Garner' from the hangover, this page comes out with made up highly entertaining quotes in the style of the character a few times a day, this can create a recurring style advertisment for the film as the twitter page can inspire a few people to watch the film every day and may still be making coppies of the film sell even if it is to a differant audience to the films original audience because of the vast variety of people on twitter


  1. official website that can be used for surveillence or social interaction.(EXAMPLE)

  1. films need to be brands and the website can help out with this.
the lates james bond film 'skyfall' actually seems to be a brand as it is, although it has continuation of actors, themes and storylines and name from all the other it seems that it has stepped away from the name james bond and is mainly referred to as 'skyfall' as its full name and could easily sell merchandise as with the 'Bond phone' made by sony which is actually the Xperia with a few slight changes, there was also a perfume made and some other adverts from fast food companies as well as there probably being official replicas of gadgets used in the film that can be officially made
  1. Videos that fans make can help the institution to advertise the film.(EXAMPLE)

  1. Fan made websites (EXAMPLE)

  1. Film reviews - beneificial to A and to I so they can have feedback. Range of opinions. Website (EXAMPLE) Magazines (EXAMPLE)

  1. Some websites might have character profiles (EXAMPLE)

  1. Links within broadcast too, for example podcasts (EXAMPLE) 

Thursday 15 November 2012

Do you believe that there should be more control over social Media?
 
  • i think that there should still be some freedom of speech on twitter but there should be a way to report abuse for hate towards other people that would get their twitter account banned, but there was a wet case where a man was arrested for tweeting about blowing up an airport http://www.bbc.co.uk/news/uk-england-19009344 although this was obviously meant as a joke and directed no hate towards anyone he wa still arrested.

  • online bullying may not be meant the way it is percieved by overly sensative people, so it is hard to tell if cyber bullying is actually happening some people might just think abusive tweets are being aimed at them iven if theyre not tagged in the tweet

  • there should not be an option or way of appearing anonimous on other peoples account or when posting pictures or videos onto websites because it would be harder to send abuse

  • social websites should be designed so that you cannot comment on pictures online unless you message the person directly because spam and trolls can be caused my a few people commenting on a pictue as a group

  • youtube and vimeo should not have a comments section beneath the video, there should instead be a link to the owners email, facebook or twitter where conversatione can be had without anyone seeing, there could also be a password system where they cant watch the video unless they have a password to watch the video.

  • “Some people are careless in sharing news without checking the facts first. I remember how so many people posted that a famous singer was dead and it was not true!” this happens constantly on facebook, posts should be deleted perminantly from the entire website if they are not true

  • Majority of photos posted on Instagram are of children, pets, and food. this makes people want children, pets and food !!!

  • should there be a ban on social interraction between young children and middle aged adults online unless theyre related ?

  • people under the age of 16 should not be allowed to join social networking websites, there should also be a mere refined way of finding out the age of facebook users, because getting spammed by 11 year olds is annoying

  • there should be one administrator for the entire internet that is un biased and can take down anything it wants, therefore overly racist films like sex in the city can be wiped from the internet. and also big court stuff like the innocence or muslims could have been deleted within 10 minuets, much easier.

Thursday 8 November 2012

what opportunities and/or disadvantages do new and digital media have for audiences ?

new and digital media has offered significant advantages and disadvantages for its audiences over the time that it has evolved to todays state in the way everyone is connected in a way like never before, i am going to write about how new and digital media have impacted on the film industery's audience and what opportunities it has given them. new social networking websites such as twitter and facebook have given a quick and easy way of interracting with the stars, directors, editors and filmers of new films whether they are art hoyse productions or hollywood blockbusters most of the people to do with the film will have a facebook fan page/personal profile and/or a personal or fan twitter page that themselves or a personal assistant will probably manage, this has made actually talking or just voicing your oppinion to these people possible. but as a disadvantage there are also fake fan pages and even fake personal profiles that anonimous unknown people have made so they can indulge in getting fanmail and pretending to be famous or just like misleading people as a joke, this can sometimes make the internet dangerous as who doesnt want to talk to a celebrity, the problem is that it could be anyone on the other side. there are also video hosting and movie review sites such as vimeo, youtube, and imdb, on these websites you can watch, share and like video's, they may be trailers for films or music video's but they allow you to post in the comments below the video which could lead to discussion where anyone could see what youre talking about, this can allow you to meet new people with the same niche interests as you or have pretty good arguements. websites like imdb are also good because you can influence the rating of a film or post comments that people are more likely to read because it is a more specialised and less spammed website, this can change other peoples views about the film and wheather they will even watch it or not.
Advantages
  1. Easier for the regular person to voice their opinion.  For example with trailers and comments on youtube.  SPECIFIC EXAMPLE FROM YOUR CASE STUDY.
2 YOU CAN 'TROLL' PEOPLE
  1. find out information more easily eg:  views, trivia, information about the films.  For example, wikapedia articles.  IMDB for miscellaneous information. 
2 FIND FAKE INFORMATION LIKE ON WIKIPEDIA 
  1. You can share your life with people.  For example on Twitter and with photos.  Social interaction and discussion.
2 SEXUAL PREDATORS CAN STALK YOU
  1. Validation of your existence and self esteem booster.
PEOPLE CAN INSULT YOU BACK
  1. if you want to be famous it's easier.
YOU MIGHT GET THE TRUTH FROM PEOPLE
  1. You can share your interests and meet other people who have the same passions as you.  youtube posting comments back and forth.  Vital BMX - so people with a similar niche interest can easily find groups of likeminded people. 
ANYONE COULD BE FAKING WHO THEY ARE...
  1. For some people they may see it  as freedom to act in a way that they want and to be able to say what they want.   Gives people confidence because they can be anyone that they want.
PEOPLE YOU KNOW COULD FIND YOU ONLINE AND THAT WOULD BE A KNOCK BACK
  1. Allows another platform to access Media - you can watch things on the internet more easily. 
INAPROPRIATE VIEWING OF MEDIA TYPES
The Campaigne

In order to gain influence over their North Carolina district, two CEOs seize an opportunity to oust long-term congressman Cam Brady by putting up a rival candidate. Their man: naive Marty Huggins, director of the local Tourism Center.

Release Date: 28 September 2012
(UK)
Official Trailers

1. https://www.youtube.com/watch?v=k7yC0iiK7a4
2. https://www.youtube.com/watch?v=TYOpobKmDjM&feature=relmfu

Reviews

The guardian. http://www.guardian.co.uk/film/2012/sep/27/campaign-review
Rotton Tomatoes. http://www.rottentomatoes.com/m/the_campaign/


                                                                                

The Avengers

Nick Fury of S.H.I.E.L.D. brings together a team of super humans to form The Avengers to help save the Earth from Loki and his army.

Release Date:26 April 2012
(UK

Budget: $220,000,000 (estimated)
Gross: $1,481,585,111 (Worldwide) (26 August 2012)
 
Official Trailers
 
 
Reviews

The guardian. http://www.guardian.co.uk/film/2012/apr/26/avengers-assemble-review
Rotton Tomatoes. http://www.rottentomatoes.com/m/marvels_the_avengers/


James Bond, SKYFALL

Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.

Release Date: 26 October 2012
(UK)
Budget: $150,000,000

Official Trailers

1. https://www.youtube.com/watch?v=vgr2syY_OU4
2. https://www.youtube.com/watch?v=xJ4dAY3DW4c&feature=relmfu

Reviews

The guardian. http://www.guardian.co.uk/film/2012/oct/28/skyfall-james-bond-review
Rotton Tomatoes. http://www.rottentomatoes.com/m/skyfall/


Friday 19 October 2012

Stuff i can RANT on about

social networking..... twitter facebook youtube vimeo

DVD, blue ray, 3DTVhome cinema systems

netflix, lovefilm, dvd rental, change from vcr to dvd....

reviews, radio, youtube, tv

disabled aids, subtitles......

cinema 'experience' big screen loud surround sound 3D going with groups
full experience of editing/animation

Wednesday 10 October 2012

1. People have an identity that is beneath the surface and never changes.

I think that allot of your identity is similar to your friends or people you spend allot of time around, people seem to conform to the way people they're around dress, act and talk, there can also be a link between where you live and your identity, people from Essex are annoying, have really white teeth and act a bit gay as far as I can see from representations on TV or stereotypes while people from Herefordshire are all farmers. in a literal sense people can easily change their identity by changing their surface like clothing and hair styles while they will always be the same on the inside with things like accents and reactions 

3. Power is something you can get, it is not something given.

i think that power is easy to get by the way you dress, if boys dress effeminately people wont see them as masculine and will be perceived as to have no power, people who seem to have a presence wherever they go can be seen to have power

ive confused myself :(


this clip perfectly shows how someone can be percieved as powerful simply 

http://www.youtube.com/watch?v=mhXJcfczNIc

Thursday 4 October 2012

1  How do the clips represent violence? 

neither of the clips show anyone dying whis can be percieved as the violance being harmless although the game format allows the audience to interactively be violant on the game which will allow them to proceed to the next level while the movie will have a more passive audience that will watch the film and probably not take away any feelings that you need to be violant to acheive anything. the clips seem to show violance as fun although serious at times because of the risk envolved but it is also shown at times in a playful manor as the game is actually a game for people to play for fun and the movie trailer seems to be laced with entertaining catch phrases and situations that people wouldnt come across in real life.

2  Do you believe that the Media promotes violence?

violance seems to be a key aspect in all forms of media from news and tv to music, stories of violance will always seem interesting and people will always want to know more, i dont think most media formats mean to promote violance such as news chanels are just reporting the news, this is the same for news papers and some magazines, high rated tv programmes such as misfits show violance in every episode but that is just what gets viewers, people can relate to it in ways althou it is usually a far mor extreme example then what they would have experienced it can conform to their expectations of city life, just without the super powers. and forms of music that do envolve violance are usually by people who have been envolved in some kide of violance or have experienceed a similar lifestyle, therefore i do not think that the media means to promote violance but subliminally they do

Friday 21 September 2012

Made in chelsea analysis

1.  How does the trailer use media language to engage it's target audience?  

 the advert starts off with non diegetic sound of classical music which after the first clip turns into an indie rock song that most people will know to a degree which will draw people in to watching the advert, the first clip is seemingly shot through the male gaze showing an attractive woman lifting a black lace mask upto her face, this could be interprited as a sexual connotation due to the material of the mask, the clip is also mysteriously lit up and focussed ewith a high depth of field to not show any background and keep the focus of the viewer on her face, the slow motion rave style party shots that contradict the viewers perception of the first clip which intecifies the way the audience with see the people in the rest of the advert

2.  What sort of representations are created of young people?

the advert starts off with a classical 'masquerade ball' style mask being lifted upto a girls face, she's wearing makeup to fit a classical/old fassioned steriotype for british women, it then moves onto seemingly posh people dressed in period clothing dancing as if at a rave but the clips are quickly edited and put into slow motion, this clearly shows their expressions and that they are having a good time, streight away this shows an upper class view of modern britain, the audience at this point would see all streight upper class people having a rave style party, there are some scenes of girls pouting at the camera while hugging a stuffed bear and having their picture taken, showing they are probably cumfortable with their looks, this cuts to a shot of a girl still in old fassioned clothing roller blading through the room, the girl is obviously litten up by a light probably placed above the camera, this could show some innosence or show that she is having a good time which would be backed up by the next show of men on space hoppers obviously having a good time, the girl sitting on the horse could be the owner of the house because of the way she is sat above everyone else and seems to have a body guard or man servant stood in front of her as if to protect her, this could show a bit of wrecklessness as she is letting this happen to her home, this is followed by a shot of an obviously homosexual person being fed grapes by a girl showing the male in this situation is in control which is followed by a total change where a girl is leading a man up the stairs and the girl is in control which is contradictive to the way they dressed as a time where men would have been in charge (badly worded) this is followed by more mid closeup shots of people partying quickly edited to match the song and make the advert easier to watch, this is followed by a shot of a man opening a champagne bottle with a sword, this can be enterprited as either a representation of excessive showing of wealth due to the champagne or playfulness/coolness of opening it with a sword or as a sexual connetation, this is followed again by a few examples of carelessness and destructiveness with jousting armour with mop's seemingly usual party behaviour for rich people, this is followed again by scenes of a sexual nature where a man is blindfolded and sat on a bed showing again that the women are in controll of relationships, this is followed by some wider angle shots of the rave getting a bit more lively and drunken, this is then cut to the 'keep calm and party on' where the usual 'keep calm' is turned into 'party on' showing this is regular for these people, it is also on the purple background which could either represent royalty or just be the e4 brand identity colours

3.  What do we learn about E4 from watching the trailer?

from the trailer we can learn that e4 is a cutting edge channel bringing a new style of faked reality tv show, the advert is well filmed and edited and seems to have a fairly good looking cast showing that e4 uses the male gaze theory to attract male viewers, it must also have alot of money to be able to use such a posh house, the cast is also quite big so there will be alot of versatitility for the audience to watch, i think that alot of other programmes on e4 are for the male audience while this show seems to attract the female audience alot more

Friday 7 September 2012


amazing photo's from the olympic closing ceremony 

Keep The Flame Alive: Mo Farah backs new £240,000 athletics track

Gold medallist Mo Farah has lent his support to plans to refit the athletics track where Olympics legend Sir Roger Bannister trained to break his four-minute mile.


It is understood that ministers have decided to place honours arising from the London Games outside the Whitehall honours system.
The move will ensure that there is no restriction on the number of honours, sources said. The Daily Telegraph disclosed last month that a quota system meant Olympic gold medal winners could be ignored in favour of senior civil servants in the New Year’s honours list.
Britain won 29 gold medals at the Olympics, and the scale of success and the depth of public delight at the victories of champions such as Bradley Wiggins, Jessica Ennis, Ben Ainslie and Mo Farah raised expectations that many competitors would be honoured.
At the Paralympics, Britain has so far won more than 100 medals.
Among the most high-profile winners are Sarah Storey, who has amassed 11 golds in two sports over her career, and Ellie Simmonds, who won two swimming golds.



the images taken by Usain Bolt after his victory in the 200m pictures are of Yohan Blake and the massive crowd