Identify how media products from your case study make links with other media platforms.

What are the reasons for these links?

1. Twitter and facebook pages that allow them to target audiences and engage opinions and communicate with fans. Beneficial for institution and audince. (EXAMPLE)

facebook and twitter are used by literally everyone, it is hard to not get the attention to all types of people or audiences if you advertise a film on twitter or facebook, but it can also be used to raise a 'hype' about a film, direct enthusiasts like the existing fans of james bond films prior to the release of the latest james bond 'skyfall' could have been following the movie's twitter or facebook page, this could be quite a few million followers or likes on a page, once a page accomplishes that many hits it will be shown in a form of 'reccomended' lists and will also be shown as an official page on television adverts and will have a hashtag such as '#Skyfall' or the name of the twitter or facebook page its self, then anyone who sees the billboards, adverts and sometimes hears it mentioned on the radio, as bbc radio 1 is especially into using twitter as a way of engaging with listners. people will search them and usually follow the twitter page even if just to see when the film will be released     

1. Fan made Twitter pages about characters (EXAMPLE)

most films with characters that will be remembered and are easily identifiable for certain reasons such as voice, quotes or just standing out as the funny on ein a film will have an unofficial twitter or facebook page that has been created by a fan, these can get a supprising ammount of followers such as the  https://twitter.com/WolfpackAlan page which is dedicated to the character 'Alan Garner' from the hangover, this page comes out with made up highly entertaining quotes in the style of the character a few times a day, this can create a recurring style advertisment for the film as the twitter page can inspire a few people to watch the film every day and may still be making coppies of the film sell even if it is to a differant audience to the films original audience because of the vast variety of people on twitter

1. official website that can be used for surveillence or social interaction.(EXAMPLE)

1. films need to be brands and the website can help out with this.

the lates james bond film 'skyfall' actually seems to be a brand as it is, although it has continuation of actors, themes and storylines and name from all the other it seems that it has stepped away from the name james bond and is mainly referred to as 'skyfall' as its full name and could easily sell merchandise as with the 'Bond phone' made by sony which is actually the Xperia with a few slight changes, there was also a perfume made and some other adverts from fast food companies as well as there probably being official replicas of gadgets used in the film that can be officially made

1. Videos that fans make can help the institution to advertise the film.(EXAMPLE)

1. Fan made websites (EXAMPLE)

1. Film reviews - beneificial to A and to I so they can have feedback. Range of opinions. Website (EXAMPLE) Magazines (EXAMPLE)

1. Some websites might have character profiles (EXAMPLE)

1. Links within broadcast too, for example podcasts (EXAMPLE)