Advances in the way people see new films such as the sudden appearance of blue ray and 3d to the cinema and even in the home now pose a challenge towards traditional media institutions such as Disney and warner brothers, these film making institutions now have to conform to the modern way films are made to stay in business, as well as upping their equipment to film in higher definition and blue ray they also have to get equipment and editors to make the clips work in 3D they also have to make films that attract different or a wider array of audiences, this is probably why Disney and warner brothers who would usually make children’s films, especially Disney in this case had to make films such as pirates of the Caribbean and wet potter, these films are rated as un suitable for young children as you could see by watching them usually by their sometimes quite scary nature especially with characters such as Voldemort and the wear wolf in wet potter and the living cursed pirate skeletons in the original pirates of the Caribbean, some institutions have obviously tried to modernise the storylines of existing series of films but have found that they’re making a step in the wrong direction, this works well with the James bond films as some key codes of the films where dropped such as Q and money penny in ‘casino royale’ and ‘quantum of solace’, these changes must have upset the massive existing audience of the series somewhat that they bought these codes back in the latest James bond film ‘skyfall’.